Spring 2012 Catalog Auction > Sports > Baseball Memorabilia
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Lot 449: 1930s Moxie Cardboard Counter Sign
One of the first mass-produced soft drinks in the United States, Moxie was endorsed by Ted Williams and President Calvin Coolidge among others. This vintage, 8x12" poster card is vibrant in color and features an easel back. The smiling boy is holding the soda bottle with the words "HE'S GOT MOXIE - 5 CENTS" gracing the card. A great piece of Americana from the 1930s!
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