This Lord Elgin watch was presented to Head Coach Bud Wilkinson in commemoration of the Oklahoma Sooners' victory over the North Carolina Tarheels in the 1949 Sugar Bowl. The watch face reads "SUGAR BOWL 1949" and features a likeness of the Sugar Bowl. The back is engraved "C.S. Wilkinson Head Coach Oklahoma vs North Carolina." Watch is in NRMT condition in its original bullet-shaped plastic box. NB: watch does not run.