Was there any team bigger than the New York Yankees in the 1940's, and after a stellar late 30's wearing pinstripes, Joe DiMaggio personified that image of baseball greatness and American heroism, carrying it through to that next decade. Everyone smoked in the 40¹s, and DiMaggio's likeness upon this Champ lighter display (9 1/2 x 12") certainly helped encourage the (then not-so) dirty habit. Store display (EX-MT) is all colorful cardboard, with an illustration of the center-fielder and the claim, "the Champ is the lighter for you and me." All of these original lighters is still in their slots. Display back still has unused easel.