In 1934, the St. Lawrence Starch Company Ltd. hired a photographer for sessions at Maple Leaf Gardens with a few of the Toronto Maple Leafs' "star" players. These photos were to be made available for free through a new promotional campaign set to begin. It's believed the original photos taken were with Charlie Conacher, Busher Jackson, King Clancy and Joe Primeau, as well as Montreal Canadiens legends Sylvio Mantha, Pit Lepine and Aurel Joliat. The St. Lawrence Starch Company Ltd. began promoting these photos through their sponsorship of the "Bee Hive Sportsviews" radio broadcast on C.F.R.B. radio in Toronto. Offered are 138 of those premiums. The 4.25x6.75" images are mounted to manila medium stock paper, while the faux-frame photos measure 5.5x8". Overall EX-MT-NRMT.