Brian Epstein was a genius at marketing the Beatles, with his North End Music Store (NEMS) management company cranking out tons of bric a brac with the Moptops' images plastered on everything from combs, caps, lunchboxes, jewelry, kerchiefs, in addition to posters advertising these items which have also become collector's items. This rare 1964 advertising display for "Official Beatle Jewelry and Pens for Boys and Girls" pitches a lariat tie, tie tack pins and tie clip, all engraved with head-shot engravings of the lads, whose b&w facial illustrations loom over the left and right borders. Most amusing are illustrations of the disgustingly clean-cut guy and gal "fans" wearing the stuff. Background motif is lime green and white. Cardboard piece is 10 1/2 x 17" and NRMT with some gentle fading of the color, innocuous dings along the edges and tiny tack holes at the corners. First we have seen.